Flexible, Powerful And Versatile in Google Ads.
Google Ads are a blend of SEO and regular interruption style advertising (such as Facebook Ads), combining the best of high-intent SEO and broad reach media buying. With them, you can reach people all over the web with a wide variety of different options from billboard-style display advertising to search ads mimicking organic results, to shopping and in-video ads; reach your perfect customer at any stage of their purchase journey. With our Google Ads management services, you’ll be able to leverage the web’s most versatile advertising platform to build brand awareness, drive direct conversions and attract new leads.
Google Ads allows advertisers to target their ads based on a variety of factors, including keywords, location, device type, demographics, interests, and more. This flexibility enables advertisers to reach their desired audience with precision.
Our Google Ad words services include:
Search Ads
Search advertising, often called paid search advertising or search engine marketing, is a marketing technique that involves placing digital advertisements inside search engine results. Companies that run search advertising campaigns pay a small fee each time someone clicks on one of their ads. Having the ability to bid on keywords, so ads appear when people are looking for a specific product or service, is a powerful tool for today’s business advertisers.
Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code (remarketing code) on your website adds them to a remarketing list. Then when they visit another website that uses the Google Ad network, they are served your ad. Google allows you to customize who sees your remarketed ads. For example, you can prioritize new or returning customers.
Gmail
In order to create a Google Ads account, you need a regular Google account. If you use Gmail, that means you already have a Google account so you can skip to the next step. But if you don’t have a Gmail address or if it’s a personal email address, you’ll want to create a separate account for your business.
Display Network
Display Network sites reach over 90% of Internet users worldwide*. With the Display Network, you can use targeting to show your ads in particular contexts (like “outdoor lifestyles” or “cnn.com”), to particular audiences (like “young moms” or “people shopping for a new sedan”), in particular locations, and more.
Youtube Ads
YouTube is a massive social network, and with YouTube advertising services, your business can use YouTube to build brand awareness, attract leads, and generate sales. Partner and launch a competitive ad campaign that delivers results and an impressive return on investment.
Mobile App Ads
In-app advertising is a popular monetization strategy for app developers, in which app developers get paid to serve ads on their app. The mobile app ads are served through a mobile app advertising network, which connects advertisers and developers.
Google Shopping Ads
A type of ad that features detailed information about specific products that you sell. To create Shopping ads, set up your product information in Google Merchant Center, and create Performance Max campaigns or Shopping campaigns in Google Ads. Learn more about Shopping campaigns and Shopping ads.
What is Video Ads in Google Ads?
Video ads in Google Ads are a form of online advertising that utilizes video content to promote products, services, or brands across various Google-owned platforms and partner sites. These ads can appear on YouTube, the Google Display Network, and in search results on Google and its search partners.
Google Ads offers several types of video ad formats:
TrueView In-Stream Ads: These ads play before, during, or after YouTube videos and are skippable after a few seconds. Advertisers are only charged when viewers watch at least 30 seconds of the ad or interact with it, such as by clicking on a call-to-action (CTA) overlay.
TrueView Discovery Ads: These ads appear alongside YouTube search results, on the YouTube homepage, and as related videos. They feature a thumbnail image and brief text and are triggered by relevant keywords or topics. Advertisers are charged when viewers click to watch the video.
Bumper Ads: These are short video ads of up to six seconds that play before, during, or after YouTube videos. Bumper ads are non-skippable and are charged based on impressions (cost-per-thousand impressions or CPM). They are designed to quickly convey a message and increase brand awareness.
Outstream Ads: These ads appear on websites and apps within the Google Display Network, rather than on YouTube. They play automatically on mute when they come into view on a mobile device and are charged based on impressions (CPM). Outstream ads are designed for mobile devices and can help reach users as they browse content.
Overall, video ads in Google Ads offer advertisers a powerful way to engage audiences with compelling visual content and drive brand awareness, website traffic, and conversions across multiple digital platforms.
Clear Google Ads Targeting
Clear Google Ads Targeting
Guaranteed Results
Guaranteed Results
Google Ads Conversion
Google Ads Conversion
What is Banner Ads in Google Ads?
In Google Ads, banner ads are a type of display advertisement that appears on websites and apps within Google’s Display Network. The Display Network includes a vast array of websites, blogs, and mobile apps where advertisers can place their ads to reach a broad audience.
Google Ads offers various types of banner ad formats, including:
Image Ads: These are static banner ads that consist of a single image. Advertisers can create visually appealing image ads to showcase their products, services, or brand.
Responsive Display Ads: These are dynamic banner ads that adjust their size, format, and appearance to fit the available ad space on different websites and apps. Advertisers provide Google Ads with various assets (images, headlines, descriptions, logos), and the system automatically generates responsive ads optimized for performance.
HTML5 Ads: These are interactive banner ads created using HTML5 technology. They can include animations, videos, and interactive elements to engage users more effectively.
App Promotion Ads: These banner ads are designed specifically to promote mobile apps. They can appear on mobile websites and within other mobile apps to encourage users to download or engage with the advertised app.
What is Banner Ads in Google Ads?
In Google Ads, banner ads are a type of display advertisement that appears on websites and apps within Google’s Display Network. The Display Network includes a vast array of websites, blogs, and mobile apps where advertisers can place their ads to reach a broad audience.
Google Ads offers various types of banner ad formats, including:
Image Ads: These are static banner ads that consist of a single image. Advertisers can create visually appealing image ads to showcase their products, services, or brand.
Responsive Display Ads: These are dynamic banner ads that adjust their size, format, and appearance to fit the available ad space on different websites and apps. Advertisers provide Google Ads with various assets (images, headlines, descriptions, logos), and the system automatically generates responsive ads optimized for performance.
HTML5 Ads: These are interactive banner ads created using HTML5 technology. They can include animations, videos, and interactive elements to engage users more effectively.
App Promotion Ads: These banner ads are designed specifically to promote mobile apps. They can appear on mobile websites and within other mobile apps to encourage users to download or engage with the advertised app.
Grow your business with powerful Adwords campaigns
Google ads is one of the most powerful tools for generating more leads. With billions of searches made on Google every day, Google Ads campaigns can help you tap into an audience that is interested in what you have to offer.
If you’re ready to reach new customers, drive up sales and hit your growth targets, let’s get to work! Our expert digital marketers will help you run successful PPC campaigns with a great return on investment. We’re a Google Adwords agency with no lock-in contracts and no funny business. Just real results that you can count on.
Data-driven Google Ads agency
we take a double edged sword approach to Google Adwords management. We’ve got a head for numbers and a passion for creative, out-of-the-box thinking. That means we’ll help you create Google Adwords campaigns based on concrete data and extensive search term research.
We’ll track and monitor your campaigns every step of the way so that we can keep optimising them for success. We’ll also use innovative thinking to optimise your ad copy, and since we’re experienced in web design we’ll create landing pages for higher conversion rates.
What is App Installation in Google Ads?
App installation ads in Google Ads are a type of advertisement specifically designed to promote mobile applications and encourage users to download and install them on their devices. These ads appear across various Google-owned platforms and partner networks, including the Google Search Network, Google Display Network, YouTube, and the Google Play Store.
Here’s how app installation ads work:
Ad Creation: Advertisers create ads that promote their mobile applications. These ads typically include compelling visuals, persuasive ad copy, and a clear call-to-action (CTA) prompting users to install the app.
Campaign Setup: Advertisers create a Google Ads campaign specifically for app installations and set targeting, bidding, and budget parameters to reach their desired audience effectively.
Ad Placement: App installation ads can appear in different formats and locations, depending on the chosen campaign settings. They may appear as text ads on Google Search, display ads on websites and mobile apps within the Google Display Network, or video ads on YouTube.
Targeting: Advertisers can target their app installation ads based on various factors, including demographics, interests, behaviors, keywords, placements, and remarketing lists. This allows them to reach users who are likely to be interested in their app.
Bidding: Advertisers can bid for ad placement based on different bidding strategies, such as cost-per-click (CPC) or cost-per-install (CPI). With CPI bidding, advertisers pay only when a user clicks on the ad and installs the app.
App Tracking and Attribution: Google Ads provides tools for app tracking and attribution, allowing advertisers to measure the performance of their app installation campaigns accurately. Advertisers can track metrics such as app installs, app opens, in-app purchases, and other valuable actions to evaluate the effectiveness of their campaigns.
OUR PROCESS
Your path to paid search excellence starts here!
1
Discovery and Strategy
Work closely with clients to understand their business goals, target audience, and budget. Develop a comprehensive
2
Campaign Execution
Campaign execution refers to the process of implementing and carrying out a marketing or advertising campaign from start to finish.
3
Reporting and Analysis
Reporting and analysis are crucial components of any marketing or advertising campaign. They involve gathering data on the campaign’s.
What is Shopping Ads in Google Ads?
Shopping ads in Google Ads are a type of advertisement specifically designed for e-commerce businesses to promote their products directly within Google’s search results. These ads appear at the top of the search results page or in a separate section, typically under the “Shopping” tab. They showcase product images, titles, prices, and store names, allowing users to quickly compare products and make purchasing decisions.
Here’s how shopping ads work:
Product Feed: Advertisers upload a product feed to Google Merchant Center, which contains information about their products, such as titles, descriptions, prices, images, and availability. This product feed is the foundation for creating shopping ads.
Campaign Setup: Advertisers create a Google Ads campaign specifically for shopping ads and link it to their Merchant Center account. Within the campaign, advertisers set bidding, targeting, and budget parameters to optimize their ads’ performance.
Ad Creation: Google dynamically generates shopping ads based on the information provided in the product feed. The ads showcase relevant product details, such as images, titles, prices, and store information, directly within the search results.
Targeting and Bidding: Advertisers can target their shopping ads based on factors such as product categories, brands, keywords, locations, and audiences. They can also set bids to compete for ad placement in relevant search results.
Performance Monitoring: Google Ads provides robust reporting and analytics tools to track the performance of shopping ads. Advertisers can monitor metrics such as clicks, impressions, click-through rates (CTR), conversions, and return on ad spend (ROAS) to evaluate the effectiveness of their campaigns.
Shopping ads offer several benefits for advertisers, including:
- High Visibility: Shopping ads appear prominently at the top of search results, making them highly visible to users actively searching for products.
- Rich Product Information: The ads display detailed product information, including images and prices, which helps users make informed purchasing decisions.
- Qualified Traffic: Shopping ads typically attract users who are further along in the buying process, resulting in higher-quality traffic and potential conversions.
- Cost-Effective: Advertisers only pay when users click on their ads, making shopping ads a cost-effective advertising option for e-commerce businesses.
Overall, shopping ads in Google Ads provide e-commerce businesses with a powerful tool to showcase their products to potential customers and drive sales directly from Google’s search results.
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What is Remarketing Ads in Google Ads?
Remarketing ads in Google Ads are a powerful advertising strategy that allows advertisers to reconnect with users who have previously interacted with their website, mobile app, or other digital properties. Also known as retargeting, remarketing ads target users who have already shown interest in a brand’s products or services but have not completed a desired action, such as making a purchase or signing up for a newsletter.
Here’s how remarketing ads work:
Tracking: Advertisers place a snippet of code called a remarketing tag on their website or app. This tag collects data about users’ interactions, such as pages visited, products viewed, or actions taken.
Audience Creation: Based on the data collected by the remarketing tag, advertisers can create custom audience lists of users who have visited specific pages, abandoned shopping carts, or performed other relevant actions on their website or app.
Ad Creation: Advertisers create remarketing ads tailored to specific audience segments. These ads can include compelling visuals, personalized messaging, and enticing offers to re-engage users and encourage them to return to the website or app.
Campaign Setup: Advertisers create remarketing campaigns in Google Ads and associate them with the custom audience lists they’ve created. They set targeting, bidding, and budget parameters to reach their desired audience effectively.
Ad Placement: Remarketing ads can appear across various Google-owned platforms and partner networks, including the Google Display Network, YouTube, Gmail, and search results pages. They may appear as display ads, text ads, video ads, or dynamic ads, depending on the chosen campaign settings.
Measurement and Optimization: Google Ads provides robust reporting and analytics tools to track the performance of remarketing campaigns. Advertisers can monitor metrics such as impressions, clicks, conversions, and return on ad spend (ROAS) to evaluate the effectiveness of their campaigns and optimize them for better results.